A NEW TOWER OF LONDON

Reaching for the sky: At 375 feet the ArcelorMittal Orbit will be one of the highest sculptures in Great Britain

It should not be reduced to its size: The ArcelorMittal Orbit is set to be the landmark of the 2012 Olympic Games and is intended to make the world curious about London. It is a tower which unifies artistic vision and a renewal of hope.

The new tower is intended to become the symbol of the 2012 Olympic Games in London and take its place in the ranks of renowned Olympic buildings. Just as the world talked about the tent-like roof structure of the Munich stadium in 1974, how they were impressed by the Communications Tower by Spanish architect Santiago Calatrava in 1992 in Barcelona and how the “birds’ nest” in the summer games in Peking in 2008 caught the public’s imagination, so too will the ArcelorMittal Orbit soon capture the attention of the world.

A NEW TOWER OF LONDON

It should not be reduced to its size: The ArcelorMittal Orbit is set to be the landmark of the 2012 Olympic Games and is intended to make the world curious about London. It is a tower which unifies artistic vision and a renewal of hope.

When one thinks of London, images of impressive and inspiring buildings often steeped in history quickly come to mind: Buckingham Palace, Tower Bridge and Westminster Abbey stand for monarchy and tradition; The Tate Modern, Norman Foster’s “Gherkin” and the London Eye for modernism and new departures. Very soon a new icon could join their ranks: The ArcelorMittal Orbit – a 375 foot tower in London’s East End. An archetectural challange, a gigantic feat of engineering.